VorteilJena, based in Jena, creates a preventative health region for every age. This region is supported by a central idea: Only people who belong can be healthy and people who are marginalised, bullied, discriminated or ignored cannot! The central concern of such clearly defined health promotion is enabling positive self-worth, a sense of “we”, and building a shared identity around this. From a theoretical perspective, there is significant evidence that health-promoting services can only be effective when people are convinced that they are responsible for their own well-being and that of others, and when they feel confident in implementing this responsibility through their own actions. This central aspect of self-efficacy cannot be promoted by referring to the dangers associated with a particular disease, by mere knowledge transfer or education, and not only by providing health services. Rather, there are two types of strategy that aim to increase everyone’s social participation.
Firstly, the goal is to reintegrate, or more precisely to include, people in the community who are discriminated against/bullied/ignored as a result of mental illness, disability or obesity, This happens at VorteilJena in three areas:
- Increasing self-efficacy and self-determined action,
- Avoiding discrimination/bullying and promoting tolerance,
- Promoting social participation.